New Counsel, PLC


New Counsel, PLC provides legal services to entrepreneurs, technology companies, and investors located in Minnesota and throughout the United States. This Privacy Policy describes how we collect, use and share personal information through our website (“Site”). The terms “New Counsel”, “we,” “us,” and “our” refer to New Counsel, PLC. This Privacy Notice explains the kinds of information we may collect and how we use and share that information. This Privacy Policy does not address our processing of personal information in connection with our attorney-client relationships, which are addressed in our engagement agreements with our clients.


Our primary goals in collecting personal information are to provide and improve the Site, and provide you with information that you request from us resulting from your use of the Site.

Information You Provide to Us

We may collect personal information from you such as your email address, phone number, or mailing address when you request information about our legal services and expertise or otherwise communicate with us.

Social Media Content- We may offer forums, blogs, or links to social media pages such as Twitter and LinkedIn. Any content you provide on these channels will be considered public, and we may use this information to tailor our engagements with you, for example, providing you with details of events or legal updates we think may be relevant to you.

Information Collected Automatically – We may collect certain information automatically when you use the Site including information collected when you search for a New Counsel professional. This information may include your Internet protocol (IP) address and inferred information such as company, area code, postal code and country; user settings; cookie identifiers and similar technology; mobile carrier; mobile advertising and other unique identifiers; details about your browser, operating system or device information; location information; and Internet service provider. We may also automatically collect information regarding your use of our Site, such as pages that you visit before, during and after using the Site including information about the links you click, the types of content you interact with, the frequency and duration of your activities, and other information about how you use the Site. Information we collect may be associated with accounts and other devices.

Cookies, Pixel Tags- We, as well as third parties that provide advertising and analytics services to us, may use cookies to automatically collect information through the Site. Cookies are small text files placed in visitors’ computer browsers to store their preferences. Most browsers allow you to block and delete cookies. However, if you do that, the Site may not work properly. A pixel tag (also known as a web beacon) is a piece of code embedded in the Site that collects information about users’ engagement on that web page. The use of a pixel tag allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement.

Analytics- We may use third-party tools to process Site usage data for use in improving and personalizing the Site.


We use your personal information:

To provide you with the Site;

To improve, upgrade, and enhance the Site;

Respond to your inquiries regarding our legal services;

Develop new content for the Site;

Verify your identity and prevent fraud;

Detect security incidents, protect against malicious, deceptive, fraudulent or illegal activity;

Enforce our terms and policies; and

Comply with our legal obligations, protecting your vital interest, or as may be required for the public good.

Notice regarding Third Party Websites and Social Media Platforms- The Site may contain links to other websites, and other websites may reference or link to our Site. These other websites are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen or approve and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.

Social media buttons such as LinkedIn and Twitter (that might include widgets such as the “share this” button or other interactive mini-programs) may be on our Site. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. These social media features are either hosted by a third party or hosted directly on our site. Your interactions with these features apart from your visit to our site are governed by the privacy policy of the company providing it.


Except as provided below, we do not disclose or sell your personal information.

Service Providers- We may share any personal information we collect about you with our third-party service providers, including IT support, hosting, website development and operation, and related services; payment processors; customer service providers; and vendors who help provide the Site.

Disclosures to Protect Us or Others- We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our or others’ rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity.

Disclosure in the Event of Merger, Sale, or Other Asset Transfers. If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, then your information may be sold or transferred as part of such a transaction, as permitted by law and/or contract.


Email and Telephone Communications- If you receive an unwanted promotional email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. Note that you will continue to receive emails regarding any legal services you have requested. We process requests to be placed on do-not-mail, do-not-phone and do-not-contact lists as required by applicable law.

Cookies- You may stop or restrict the placement of cookies on your device or remove them by adjusting your preferences as your browser or device permits. However, if you adjust your preferences, the Site may not work properly on your electronic device. Please note you must separately opt out in each browser and on each of your devices.

Your Privacy Rights- In accordance with applicable law, you may have the right to:

Access personal information about you consistent including: (i) confirming whether we are processing your personal information; (ii) obtaining access to or a copy of your personal information in a structured, commonly used, and machine readable format; and (iii) receiving an electronic copy of personal information that you have provided to us, or asking us to send that information to another company in a structured, commonly used, and machine readable format (the “right of data portability”).

Request correction of your personal information where it is inaccurate or incomplete. In some cases, we may provide self-service tools that enable you to update your personal information or we may refer you to the controller of your personal information who is able to make the correction.

Request deletion of your personal information, subject to certain exceptions prescribed by law.

Request restriction of or object to processing of your personal information, including the right to opt in or opt out of the sale of your personal information to third parties, if applicable, where such requests are permitted by law.

Withdraw your consent to our processing of your personal information. Please note that your withdrawal will only take effect for future processing, and will not affect the lawfulness of processing before the withdrawal.

If you would like to exercise any of these rights, contact us as set forth below. We will process such requests in accordance with applicable law. To protect your privacy, we will take steps to verify your identity before fulfilling your request.


We store the personal information we receive as described in this Privacy Policy for as long as you use our Site or as necessary to fulfill the purpose(s) for which it was collected, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.


We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. Unfortunately, no system is 100% secure, and we cannot ensure or warrant the security of any information you provide to us. To the fullest extent permitted by applicable law, we do not accept liability for unintentional disclosure.

By using the Site or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Site. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on the Site, by mail or by sending an e-mail to you.


The Site is not directed to children under 18 (or other age as required by local law), and we do not knowingly collect personal information from children. If you learn that your child has provided us with personal information without your consent, you may contact us as set forth below. If we learn that we have collected any personal information in violation of applicable law, we will promptly take steps to delete such information and terminate the child’s account.


We may revise this Privacy Policy from time to time in our sole discretion. If there are any material changes to this Privacy Policy, we will notify you as required by applicable law. You understand and agree that you will be deemed to have accepted the updated Privacy Policy if you continue to use the Site after the new Privacy Policy takes effect.


If you have any questions about our privacy practices or this Privacy Policy, or if you wish to submit a request to exercise your rights as detailed in this Privacy Policy, please contact us at:

New Counsel, PLC
4530 W 77th Street, Suite 385
Edina, MN 55435

Copyright © 2023, New Counsel, PLC. All rights reserved.